The Well Crafted Commercial

In many ways a well produced commercial can be considered the highest form of artwork. A well crafted piece of artwork is a piece that effectively communicates the particular message that the artist wishes to get across through the various components of the medium. Often times we observe a particular piece being interpreted differently, with a different message that the artist had intended to communicate. Rarely is this the case with the well crafted commercial. Because of this, a trend has started to emerge where artists create particular pieces of art where the artist doesn’t have a particular message in mind when the piece is being created, but instead allows the viewer determine his or her own message to get out of the piece. Many people, artist and critics alike, debate whether or not this is truly art. Can a piece has ‘information’ that can be interpreted from it, but has not been placed with the intent of the artist, truly be considered art?

The well crafted commercial does not have this issue, and despite the fact that it may be commercial in nature, a fact that many artists abhor, it is still art, and art with a definite, well defined message. True masterpieces of commercial art go well beyond the simple communication of the intended message, and evoke a reaction and desire to act (or not act, as the commercial’s message dictates) in most people who come in contact with the piece. The message that the artist intends to be relayed to his or her audience is easy to determine, even though it may not be explicitly stated in the piece, a thing that many pieces of art lack.